Life360, best known for keeping families connected and safe, is now extending that mission to furry family members. The company has officially launched the Life360 Pet GPS tracker, a new device designed to help pet owners monitor their dogs and cats in real time, ensuring they never lose track of their companions again.
The lightweight tracker easily attaches to a collar or harness and uses advanced location technology to send instant updates to the Life360 app. For a company that’s long specialized in family safety, this marks a natural evolution into the growing pet tech space, one that blends peace of mind with clever engineering.
Life360’s move into pet tracking didn’t come out of nowhere. Back in 2021, the company acquired Tile, a well-known name in Bluetooth tracking technology. That acquisition expanded Life360’s capabilities, allowing users to connect everyday items, like wallets, keys, and now pets, to its app.
Until now, Life360 users could assign a Tile tracker to a pet, but the new Pet GPS tracker takes things several steps further. Retailing at $49.99, it’s the company’s most advanced and expensive device to date. Yet with a feature set that rivals specialized pet trackers, it’s easy to see why many owners might find the investment worthwhile.
The Life360 Pet GPS tracker combines cellular, GPS, Wi-Fi, and Bluetooth connectivity to deliver pinpoint accuracy. It updates location data every 2 to 4 seconds, allowing owners to follow their pet’s movement with near-real-time precision.
One of its standout features is geofencing, which lets users set safe zones such as the backyard or neighborhood perimeter. If a pet strays beyond these boundaries, the system instantly triggers an escape alert.
When a pet goes missing, owners can activate Lost Pet Mode through the Life360 app. This notifies nearby Life360 members and shares key details, including the pet’s name, photo, breed, and emergency contact, so the community can help with the search. With over 88 million members worldwide, Life360’s network could prove a powerful ally in reuniting lost pets with their families.
Durability is another area where the Pet GPS shines. The tracker carries an IP68 rating, meaning it’s water-resistant, dustproof, and built to withstand enthusiastic chewers. Whether your dog loves rolling in mud or your cat insists on exploring every corner, the device is designed to keep working no matter what.
Battery life is equally impressive. A single charge can last up to 14 days, and in Bluetooth Reserve Mode, the device remains locatable for up to six months, ideal for those who occasionally forget to recharge gadgets.
The built-in LED light and chime sound add practical convenience. The light helps owners find their pets in low visibility, while the chime can be used to call pets home or locate them when they’re hiding under furniture.
Life360’s app integration is what truly makes the Pet GPS stand out. Through the same dashboard families already use to track loved ones and vehicles, pet owners can now view their animals’ location on the map, receive alerts, and even access the Pet Finder Network for extra support.
To unlock all features, users need a Life360 Gold ($14.99/month) or Platinum ($24.99/month) subscription. These tiers already include perks like crash detection, emergency dispatch, and family driving reports, meaning pet tracking becomes part of a complete household safety suite.
The Life360 Pet GPS tracker is currently available in pink, navy, and black, and can be purchased through Life360.com across the U.S., UK, Canada, Australia, and New Zealand.
By entering the pet technology market, Life360 joins a growing list of companies recognizing that pets are family too. With pet ownership and spending at record highs, the company’s expansion makes strategic sense, merging its expertise in location safety with the emotional connection owners have to their pets.
The launch of the Life360 Pet GPS tracker positions the company not just as a family safety brand but as a full-spectrum lifestyle platform for protection, connection, and peace of mind, whether your loved one walks on two legs or four.
