Intuit has entered a major new chapter with a deal that brings its most popular products into ChatGPT. The company signed a multi year agreement worth more than one hundred million dollars with OpenAI. The deal allows Intuit apps on ChatGPT and also gives Intuit deeper access to OpenAI models for its own platforms.
The idea is simple. People will now be able to use tools like TurboTax, Credit Karma, QuickBooks, and Mailchimp directly inside ChatGPT. They can ask questions in plain language and get help with tasks that normally take time or require switching between apps. Someone could estimate their tax refund, review credit options, check their cash flow, or prepare a small business invoice without leaving ChatGPT.
Intuit said the experience will feel personal because users can allow the system to access their financial data. With permission, Intuit apps on ChatGPT will pull the right details to complete actions. It could send a reminder to a customer. It could help write a marketing message. It could even compare credit cards, loans, or mortgages based on a person’s financial profile.
The move fits into a bigger trend. Many consumer and business apps are adding large language models into their products. OpenAI opened the door for developers in October with a new way to build apps inside ChatGPT. Early partners included travel companies, entertainment platforms, and productivity tools. Intuit is taking the idea further by using ChatGPT for direct financial guidance.
That is where concerns come in. Financial advice must be accurate. Mistakes can cost people money. Some experts worry that AI systems can still produce incorrect or misleading information. Intuit said it understands the responsibility. The company uses several layers of validation to reduce risk. It trains its models on large, domain specific datasets. It also uses its long history in tax and finance to guide the responses that appear inside ChatGPT.
A spokesperson for Intuit said the goal is to make sure answers reflect the customer’s real data and the company’s years of expertise. Intuit still stands behind the accuracy guarantees attached to some of its products, including TurboTax. However, the company did not say who would carry the blame if an AI generated suggestion caused a mistake.
Intuit has been investing in AI for years. It has a massive data infrastructure built from decades of tax filings, credit insights, and small business activity. In 2023, it launched Intuit Assist, an AI assistant that sits across all of its major tools. The new partnership with OpenAI builds on that foundation and gives Intuit even more ways to use advanced AI models.
The deal is not only about making Intuit apps on ChatGPT. It also expands Intuit’s internal use of OpenAI technology. The company already runs ChatGPT Enterprise to support employees. With this partnership, it plans to use more frontier models for both customer features and internal workflows.
Intuit expects the integration to bring new audiences. ChatGPT has a huge global user base. Many of those users may never have used TurboTax or QuickBooks before. Now they will be able to discover these products through chat based conversations. Intuit sees this as a new distribution channel for small business tools and personal finance help.
The company believes financial support should feel natural and intuitive. Instead of clicking through forms, people can simply ask questions. They can explore options. They can follow a guided path created by the mix of their data and Intuit’s experience.
The partnership shows how AI is changing the entire financial software industry. Companies want faster tools and easier automation. They also want more personalization. Intuit thinks its new agreement with OpenAI brings all of that together. It gives people a new way to interact with their money while keeping accuracy at the center.
The deal also signals the next era of AI in business. It is no longer about simple chat features. It is now about connected systems that take actions and help people complete tasks safely. Intuit apps on ChatGPT mark one of the first big steps in that direction.
The partnership is expected to expand over time. As OpenAI releases new models, Intuit plans to adopt them across its platform. The company believes this will unlock stronger AI agents that work across taxes, credit, accounting, payments, and marketing. It sees the long term potential as a full ecosystem of financial tools powered by conversational intelligence.
For customers, the promise is convenience. Financial decisions can be stressful. Intuit hopes a chat based approach will make the process easier and more understandable. The company also believes that using customer data responsibly and with consent will deliver more accurate results.
The agreement shows how deeply AI is becoming part of financial services. It blends personal data, machine intelligence, and trusted software into one experience. Intuit apps on ChatGPT represent a major shift in how people may manage money in the future. The deal secures Intuit’s place at the front of that transformation.
