B2B marketers influence more than 70% of the customer journey, yet they’ve long lacked a unified platform to manage their data and impact like sales teams do with CRMs. Copenhagen-based Dreamdata is changing that by consolidating scattered marketing touchpoints into a single system that helps businesses understand what drives results—and act on it.
Founded in 2018 by Lars Grønnegaard (CEO), Ole Dallerup (CTO), and Steffen Hedebrandt, Dreamdata has become a leader in AI-driven B2B marketing analytics and activation. The company has now raised $55 million in Series B funding, led by PeakSpan Capital with backing from InReach Ventures, Angel Invest, Curiosity VC, and Crowberry Capital.
The fresh capital will accelerate development across Dreamdata’s Analytics and Activation layers. The goal: strengthen its AI engine to deliver more accurate predictive insights and automate conversion tracking across major ad platforms. This evolution aims to free B2B marketing teams from dependency on data engineering support—empowering them to directly analyze, optimize, and activate campaigns.
Dreamdata’s platform allows marketers to track ROI, identify high-value buying signals, and optimize campaigns with AI-powered automation. Its account-based journey mapping unifies interactions from multiple stakeholders within an organization, offering a clear view of how deals evolve from anonymous engagement to closed revenue.
CEO Lars Grønnegaard highlighted how buyer behavior has evolved, noting that most B2B purchasing decisions are now made long before the first sales call. This shift underscores the growing strategic importance of marketing teams—and Dreamdata’s mission to give them a dedicated system worthy of that responsibility. Grønnegaard emphasized that marketers have long been missing their version of CRM, relying on disconnected tools that obscure their true business impact.
As he put it, the industry is “entering a Golden Age of Marketing,” where data, automation, and AI converge to provide marketers with the clarity and credibility they deserve.
Today, Dreamdata powers thousands of B2B companies—including Cognism—helping them trace every customer touchpoint from first interaction to final deal. Moving forward, the company plans to deepen its AI capabilities, enhance automation, and integrate further with major advertising ecosystems to help marketing teams maximize efficiency and measurable impact.
