Epiminds, a Stockholm-based AI startup, has officially stepped out of stealth mode with a $6.6 million seed round, marking a bold entry into the rapidly evolving world of marketing automation. Founded in 2025 by Elias Malm and Mo Elkhidir, the company aims to redefine how digital campaigns are planned, optimized, and executed, by handing the controls to an intelligent network of autonomous software agents. Their flagship product, Lucy, is not just another marketing assistant; it’s a full-fledged AI strategist capable of running entire campaigns without human oversight.
Lucy operates as a digital marketing brain that orchestrates a team of more than twenty specialized AI agents. Each agent is designed to handle a specific aspect of campaign management, budget allocation, bidding optimization, audience segmentation, creative testing, performance tracking, and even reporting. Together, they function like a well-coordinated marketing department that never sleeps, continuously learning and adapting to real-time performance data across multiple channels. For marketing agencies, this means less time spent adjusting dashboards and spreadsheets, and more time focused on creative storytelling, brand positioning, and high-level strategy.
Epiminds’ platform learns from each agency’s unique playbook, mimicking their style of decision-making while improving over time. Instead of relying on static rules or manual input, Lucy interprets campaign performance data, predicts trends, and makes immediate optimizations. For example, if a campaign’s click-through rate drops suddenly, the AI can identify the cause, reallocate the budget to better-performing creatives, and notify the team, all within minutes. It acts as both an analyst and an executor, blending the analytical precision of machine learning with the tactical agility of an experienced marketer.
The response during its private beta has been impressive. Within just a few months, over 290 brands across Europe have adopted Lucy through their agencies. Early users have reported major efficiency gains, with campaign optimization cycles shortened from days to hours. Agency teams have also noted deeper insights, as Lucy not only highlights what’s working but also why. By surfacing patterns in audience behavior, creative engagement, and cost-per-click variations, it gives marketers a clearer understanding of their campaigns’ dynamics. The system’s real-time adaptability means that ad budgets are always working at maximum efficiency, while teams can shift their focus to creative and strategic growth initiatives.
The $6.6 million seed round marks a significant milestone for the young startup and signals growing investor confidence in the next wave of autonomous marketing technology. The round was led by Lightspeed Venture Partners, one of Silicon Valley’s most recognized venture firms, making this one of its first major investments in Sweden. Joining Lightspeed were EWOR, Entourage, and several prominent angel investors, including the former Chief Marketing Officer of Booking.com, who brings deep domain expertise in performance marketing and global brand growth.
For Lightspeed, the decision to back Epiminds highlights a growing appetite among investors for startups that use AI agents to automate complex workflows in traditionally human-dependent industries. Marketing, with its endless data streams and repetitive management cycles, presents an ideal use case for AI-driven decision-making. Lucy’s architecture combines reinforcement learning, predictive modeling, and natural language understanding to make high-frequency, context-aware decisions that previously required multiple human specialists.
According to CEO Elias Malm, the company’s mission is to remove the “busywork” from digital marketing and let agencies operate at a more strategic altitude. “Marketers spend most of their time adjusting levers that AI can handle better,” Malm explained in a recent interview. “Our goal is to give them back that time, to focus on creativity, storytelling, and brand growth, while Lucy takes care of the technical optimization.” Co-founder and CTO Mo Elkhidir added that Lucy’s multi-agent system is designed for constant evolution, with each agent improving its capabilities based on the performance of others. “It’s like having a team of specialists who learn from every campaign they run,” he said.
Epiminds plans to use the new funding to accelerate product development and broaden Lucy’s integrations with major advertising and analytics platforms, including Google Ads, Meta, TikTok, and LinkedIn. The company is also investing in improving Lucy’s autonomous decision-making engine to handle more complex, multi-channel marketing objectives, such as cross-platform budget balancing and attribution modeling. This next phase will make Lucy even more independent, capable of managing not just single campaigns but entire marketing ecosystems.
The startup’s timing couldn’t be better. As AI continues to reshape creative industries, marketing agencies face growing pressure to deliver results faster and at lower costs. Traditional campaign management requires significant manual effort, from data analysis and targeting adjustments to reporting and billing. Epiminds is positioning Lucy as the solution to this operational bottleneck, an autonomous system that scales effortlessly and learns from every campaign it touches. In an industry where even a one-percent improvement in ad performance can translate to millions in revenue, the appeal of fully automated optimization is hard to ignore.
Early adopters say Lucy has become indispensable, especially for agencies managing large client portfolios. One user noted that the system “feels like having an extra team member who works around the clock, catching issues before they become problems.” That sense of reliability, combined with measurable ROI improvements, has quickly made Epiminds one of the most talked-about startups in the European martech scene.
With $6.6 million in new capital and strong investor backing, Epiminds is now preparing for global expansion. The company aims to onboard more agencies in North America and Asia over the next year while continuing to refine Lucy’s ability to make real-time, data-driven marketing decisions. As automation becomes the new frontier in marketing, Epiminds appears well-positioned to lead the charge, transforming AI from a buzzword into a trusted, everyday collaborator for marketers worldwide.
